Google buys mobile ad firm for $750 million

Google buys mobile ad firm for $750 million

AdMob

AdMob is a Mobile Advertising Platform what made exceptional progress in a very short time. After a serious economic crisis such a serious investment show an image of the future development of internet advertising wich will be more present on mobiles. “Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development…” said Google VP of Product Management Susan Wojcicki.

I don’t have any doubts is true, because according to Reuters, in 2008, Google revenue from mobile ads was nearly $22 billion in 2008. Last month, Google said its mobile searches increased 30 percent quarter-over-quarter in the third quarter. Not far from last month, Google CEO Eric Schmidt also said that the company was interested in resuming its acquisition efforts, after taking a breather during worst of the economic downturn. Schmidt said Google would acquire on average one company a month. It seem that the things get started.

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