1.  Making the ellipse part of the badge. Use 6 ellipses to make the following shape. A simple way is to use the “Offset path” (Object / Path / Offset Path). Use the subtract tool to have the middle area empty. The colors are: #640401 and #FFFFFF.

2. Using the rectangle tool, draw a shape with 60 px corner radius. Use same technique like on ellipse shape to make the front part of badge. Use gradients and colors on your taste to have a 3D look. To can use same colors like in this tutorial, use a free and simple color picker like “pixie“.

At this step, your badge should look like this:

3. Add a shadow shape under the rounded rectangle. From “Transparency” panel chose the “Overlay” blend option.

4. Apply a carbon vector effect for the rounded rectangle. You can make the dots yourself, or, save your time spending just 2$ to buy this Vector Carbon Metal Pattern.

5. Depending on your Adobe Illustrator version, using the middle rounded rectangle shape, crop or make a clipping mask what will be placed over the rounded rectangle badge part.

Let’s use in our play a hammerhead shark. Very often is used in corporate identities, logos for its clear unique shape what is easy to be recognizable. Is one of my favorites too.

1. Use a hammerhead photo reference.

2. Make a deep blue background with a radial gradient on a separate layer.

3. Make a contour of your hammerhead picture. Is hard to find a picture to have 100% your wanted pose. This is also our case. You will notice the shape will be a bit different from hammerhead photo. Name the layer “contour”. To use same colors like mine, use a free and simple color picker like “pixie“

4. Make a new layer and hide the previous one, “contour” (sure, you need to make it visible each time when you draw a new shape). Now you need some shapes to apply transparency and feather style (i used a 25px  feather radius). Use also deep blue colors depending on how dark / light is your zone (shadows or highlights). The rule is simple. If  a body part is close to you, will be more light in color. The dark ones are for parts placed far away.

1. Make a full contour the character.

2. Duplicate it and apply an “offset path” with 3px.

3. Make the following shape for coat with “Pen Tool”. You can draw it above the sketch. Apply a blue gradient to it. To use same colors like mine, use a free and simple color picker like “pixie“. Will be more easy for you to copy the code of color instead writing it.

4. Make the pants. Use the following gradient settings.

5. Make the legs shape, using same “Pen Tool”.

6. For shoes we will use three layers (in second one we mix and the socks). First shape:

The W letter show a lot of potential in many design purposes. Is one of my favorites. Now, make a mouth for w-ram becoming shape.

Your shape should be like this now:

The W look now more like a sheep because is no horns there. To make it, use “pen tool” and make a simple shape like in following image. Select it and make a new art brush from it, using setting from screenshot.

Select “pencil” or “paintbrush tool” and using new created brush, draw shapes close to horns look. The “smooth tool” is doing a great job here.

Once you found the perfect shape, ungroup it and delete the path (line). duplicate it and transform / reflect one horn.

Place the horns in top of W brackets.

Be sure you make a proper alignment with top of W letter.

1. Find a “P” font letter close to the classic look.

2. Crop the left side of the “P”, like in the following image:

3. Duplicate your new “P” letter shape. Go to effects and from 3D, choose rotate. From 3D rotate options select in positions list “Isometric right”.

4. Same things for the second “P” letter shape, except the position from 3D rotate options will be “Isometric left”.

Your new isometric letters:

5. The “P” letters look how we want but we cannot play to much with the shapes. For more flexibility, expand the appearance. Click right on letter, ungroup, click right again and release the clipping mask, then delete the rectangle path.

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Make a new layer and paste the last two shapes done. Hide the first layer with the star basic shape. Fill the shapes with blue and orange color grandients.

Now, arrange the shapes to form a star like the basic star shape is. For the next step you need to make 3 new shapes (with Pen Tool) for a small 3D star effect. Those shapes will have a more dark orange color or gradient. Each star corner will meet the center of shape. Left one will have a full orange color, middle one a 90° angle grandient, right one at 45° gradient.

This is how you image look now:

Place a shadow shape like in following image and make the happy face star. Copy now all shapes and combine them, fill the new shape with a light grey and place it behind the character. Use Free Distort effect to create a perspective character shadow.

Done. Bravo. You are a star!

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Yes, when you are thinking at logos, put on the top of needs the usability. On web design you need to think at usability like a face of accessibility, but when is talk about corporate identity, this affect just the client use, the owner of logo. Along with the final logo images, you should be able to provide the resource file of logo, for future editing. A logo resource isn’t a png or a big resolution image (like many clients discover that after a while). Depending on how your contract was negotiated, the client can pay an extra amount for full logo resources. Paths are the heart of logos, because those give you possibilities to engrave a logo on a pencil or to make a billboard on the block without to lose quality.

In this tutorial you can learn how to use the Path Tool and shapes to make resizable logos (path / shape) in Adobe Photoshop. Because of monogram logo tutorial done in Adobe Illustrator i had many visitors coming from search engines looking after “monogram logo” keyword, what show that are a many peoples around looking for monogram ideas. So, let’s make another monogram logo, but with a different software and style.

For this tutorial i will use an idea developed for a client some time ago. Instead his original company name, use now a generic Clock Starter company name, from where i isolate the CS characters for monogram. The CS letters will incorporate a clock look. To achieve that, i am using simple paths like circles or rectangles with “substract” and “add to area” options.

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For beginning, start in your Photoshop a new document 640 x 480 px. Set the background color to #202020. Add a noise effect as it is shown bellow:

Make a new layer and apply a soft brush with 675px diameter, opacity to 76% and a light grey color. Then, set the blending mode of the layer to “screen”. You can play here with layer opacity. Mine is set at 70%.

Your background should look like in this image:

Before to start the play with paths, make 2 guides on horizontal and vertical positioned at 50%, what mean the perfect middle of the work area.

Now, select the Ellipse Tool and draw a shape of circle with 375px diameter and #505050 like color.

Select the “substract from shape area” option for shape, and draw another circle with 319px diameter.

Align the circles. To do that, use the Path Selection Tool (A – same key like in Illustrator), and select both shapes while you press the shift key. Align the circles to center.

1. Write the letters for logo monogram. I used for this tutorial the Vivaldi font. You can buy it from here.

2. Convert the the text to outlines (curves) and using the “knife” and “direct selection” tools make the letters like in following image.

3. Apply the “logo steel 1″ gradient swatch.

4. Apply a 60% transparency

5. This will be the very first layer of the logo.